Post Aesthetic Individualist Anarchism

Forest pursues graphic design through art direction, editions & publishing, branding, web design & development, and other curatorial efforts under the direction of Joel Speasmaker.

Established in 2005, Forest realizes simple, compelling work in both the print and digital realms for companies of all sizes and demands. Agile and adaptable to each project, we strive for open and no bullshit collaboration where both parties contribute freely and ego never prevails! In this mindset, we hold an affinity for small, hard-working and responsible organizations like our own.


  • Graphic Design
  • Branding
  • Visual Identity Systems
  • Print Design
  • Packaging Design
  • Art Direction
  • Editorial
  • User Experience Design
  • User Interface Design
  • Front & Backend Development
  • Digital Publishing
  • Environmental Design
  • Exhibition Design
  • Curation
  • Illustration

Joel founded and published The Drama magazine in 2000 in Virginia, while curating related exhibitions and running The Drama Store through 2007. Between 2012 and 2013, he co-founded and operated Beginnings— gallery in Brooklyn, New York. He has served as art director for Anthem magazine, comics editor for Swindle, and creative director for both Spacebomb Records and Howler magazine. In 2015, he launched the product design company TOOOLS with his wife, artist Caroline Hwang, and continues to oversee all matters of the design practice from the good city of Los Angeles, California.

Portrait by Brian Guido


  • Anthem
  • Area17
  • Artisan Council
  • BlackBook
  • Bloomberg
  • Camp Quiet
  • Canoe Ventures
  • Code & Theory
  • Domino Recording Co.
  • Good, Inc.
  • Metropolis
  • Mistress
  • Moon Juice
  • National Forest
  • The New Museum
  • The New York Times
  • Poketo
  • Public Library
  • Red Square Agency
  • Refinery29
  • Spacebomb
  • Studio Number One
  • Warner Music Group
  • XO Group, Inc.



Shoplifters, Issue 7


AIGA Eye on Design, “Should Your Website Layout Reflect Your Design…”


Counter-Print, "Nature Logo: Trademarks & Symbols"

Sight Unseen, “L.A.’s Newest Design Brand, TOOOLS”

Need Supply, “Interview: TOOOLS”

Counter-Print, "Modern Heraldry"

The Working Pair, “Joel & Caroline”


The Inside Left, “A World Cup Covers Album”


Greenpointers, “Beginnings: The End”

Counter-Print, "Animal Logo: Trademarks & Symbols"

idN Magazine, v18n6

Poketo, “Forget about design. Learn other things.”


Moleskin, "The Hand of the Graphic Designer"

Princeton Architectural Press, "Pulled: A Catalog of Screenprinting"

Victionary, "Logology 2"

It’s Nice That, “Bookshelf: Joel Speasmaker”

It’s Nice That, “Joel Speasmaker”

Grain Edit, “This is Forest — Joel Speasmaker”


Creative Quarterly, Issue 20

Chronicle Books, "Little Book of Letterpress"


Rockport Publishers, "1000 Ideas by 100 Graphic Designers"


Victionary, "Logology"


Mule magazine, Issue 3


Flaunt magazine, Issue 69

XLR8R magazine, Issue 90



Likeminds, "Personal Growth"


PechaKucha, "A Huge Mistake"


University of Florida, Ligature XX



"Common Sense," May 13 — 20, A/D/O, Brooklyn, NY


"These Friends at the Ace," August 12 — 31, The Ace Hotel, New York, NY

"Artypes Art Salon," April 22, Artypes, Brooklyn, NY

"These Friends 2," Feb 4 — Mar 4, This Gallery, Los Angeles, CA


"These Friends," Feb 12 — Mar 12, This Gallery, Los Angeles, CA


"Mind/Spirit," Oct 9 — Nov 12, DDR Projects, Long Beach, CA

"This Must Be The Place," June 20 — July 11, Scion Installation L.A., Los Angeles, CA

"Type for Type’s Sake," May 30, Rodan vs Griffith, Los Angeles, CA


"Foodist Colony," Dec 5, Thanky Space, Richmond, VA

"Park Life," Oct 4 — 31, Subliminal Projects, Los Angeles, CA

"Off Register"


"The Fresh Prints," March 2 — 31, Quirk Gallery, Richmond, VA