Art Direction

Breadblok is a gluten-free bakery for everyone — founded by Chloé Charlier in 2016 — using only the finest, purest ingredients to make artisan breads and pastries that satisfy the needs of every health-conscious lifestyle. We’ve been with the brand since its start, coming up with branding, packaging, and other needs as they arise. Physical locations opening in early 2019.

photograph by Julia Stotz

The identity is centered around a subtle silhouette of a bread loaf stack, and the mark is utilized as a block in various applications to really hit the nail on its head. We developed a color system using only shades of brown, highlighted with a rose gold metallic Pantone on some packaging. After commissioning a beautiful shoot from photographer Julia Stotz and food stylist Caroline Hwang, a concept book was created as a means to introduce Breadblok to its Los Angeles home.

While waiting for the buildout of its first location to be completed, Breadblok has been selling at various farmers markets, using an amazing transportable display system developed by Commune design studio.

photographs by Spencer Lowell

A website was designed and developed in partnership with frequent collaborator Camp Quiet, with full online ordering coming in 2019 in tandem with the first brick and mortar.